Tier 1 · Core brand

The identity, kept tight

Warm spine (backbone neutral — backgrounds + text), stone (cooler greige — borders, secondary surfaces, the creamy white) and clay (terracotta accent) carry the entire brand. The core is warm-only: no cool brand hue is added — the stone greige and the wide value range provide all the cool relief and balance the warmth needs.

Clay is the single accent used on the main site. Any cooler or more colourful hue belongs to Tier 2 (functional) or Tier 3 (events) — never to core chrome.